Newsletter Programmatic Advertising free ebook

Table of Contents

1. Introduction: The Death of the Paywall

2. Chapter 1: What is Programmatic Advertising for Newsletters?

3. Chapter 2: Category 1 – Building the Asset (Your Newsletter)

4. Chapter 3: Category 2 – The Tech Stack (Ad Networks & SSPs)

5. Chapter 4: Category 3 – Traffic Acquisition (Volume is Victory)

6. Chapter 5: Category 4 – Audience Data & Segmentation (The Value Driver)

7. Chapter 6: Category 5 – Monetization Mechanics (CPM, CPC, RPM)

8. Chapter 7: Category 6 – Optimization (Yield Management)

9. Chapter 8: Category 7 – Legal & Deliverability (Staying Alive)

10. Conclusion: From Side Hustle to Media Property
    

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